This week Evan sits down with Alex Sanfilippo, co-founder of Creating a Brand, a business coaching agency he started with Alecia Sanfilippo. Alex started his first business at the age of twelve; selling used golf balls and is now a successful blogger, podcast host, community advocate and more. Some topics discussed include why having a brand is important, how to enforce your brand standards, how to evaluate your brand and more. Make sure to check out Alex’s free offer and join his community.