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Home  /  Podcast   /  Building an empowered workforce with Lee Caraher

Lee Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, best-selling author of The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees, and recent guest on the Training Unleashed podcast where Lee shared her proven strategies for building an empowered workforce with host Evan Hackel. Lee is an expert on managing the media, leading people, building an empowered workforce, and a communication ninja.

We know you will profit from every big idea Lee and Evan discussed.

One of the big ideas: there is a disconnect when training executives and their teams separately

The training that many companies give their senior managers doesn’t work. Why? Lee explains the flaw in training senior managers and their teams as two-fold.

One issue, according to Lee, is that many companies send their leaders to off-site training programs, where experts give the leaders big ideas. But when those executives return to their companies and start to explain all those new ideas, their teams respond with, “What are you talking about? What is this new language you are using?”

That is the first disconnect.

Another disconnect occurs when top executives never take the training that is being delivered to their employees. They think they’re too busy. Or perhaps that the training is beneath them. And when nothing changes, the executives think the people in their organizations are resisting.

One solution Lee proposes is for executives and their teams to attend training together. In that way, everyone can determine how they can move forward together. And cooperation becomes the focus.

A Special Offer

This is the best offer EVER!

Lee explains, “One of our goals at Double Forte is to help women and people of color become more noted as experts in their fields . . . not to make them experts, but to take people who are already experts in their field and have them get noted for it.”

Double Forte is on a mission to train 5000 accomplished women managers to be spokespeople for themselves and their companies… they are halfway to reaching their goal.

The offer: Lee explains, “We can’t go in and do an eight-hour session with everybody who wants to do this. But we can do a two-hour training session or two and a half hours, with you and your team for free if you are a nonprofit. If you are a business, it’s not free. But we will show you exactly what to do to get quoted by the media, because when that happens your star rises, your income rises, your gravitas rises, and you have many more options in your career.”

To take advantage of the offer: connect with Lee at lcaraher@double-forte.com for more information about the offer and to make sure you and your team are a right fit for their mission.

About Our Guest

Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories.

Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her second book, The Boomerang Principle helps companies create high producing, positive work cultures that employees want to return to – a critical factor in sustainable businesses.

Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.

Lee is active in the community and currently serves on two nonprofit boards. A graduate of Carleton College, Lee is currently running her company from home whilst we all wait to see how the pandemic shakes out (and is happy that she finally has something relevant to share from her Medieval History degree).

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