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Home  /  Podcast   /  The 10 Cent Decision with Laurie Guest

Evan Hackel speaks with entrepreneur, author and motivational keynote speaker Laurie Guest. Laurie is owner of Guest Enterprises, a speaking and training firm founded in 1997. The firm focuses on customer service and staff development topics presented in an entertaining format. Topics discussed in this episode include: Laurie’s book “The Ten Cent Decision – How Small Change Pays Off Big,” the history behind “The 10 Cent Decision…,” improving consistency of great customer service, keeping company culture alive, working with difficult employees and more. To learn more about Laurie visit




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